The deal, in plain English

1What Margin does

Margin answers calls forwarded from your business line — 24/7, including nights and weekends — in your company's name, using a script you approve in writing. On each call it:

• Qualifies the caller (issue, address, contact) and books the appointment, or takes a structured job request
• Flags emergencies for immediate callback, per your instructions
• Sends the customer an SMS confirmation after booking (subject to carrier registration)
• Sends you a weekly summary: calls answered, jobs booked, and the details captured

2Price & billing

• $397/month, flat. No setup fee. Billed monthly in advance by card.
• Founding rate — $300/month for the first five shops, locked in for as long as service stays active, in exchange for an honest review.
• Includes up to 500 answered-call minutes per month; overage is $0.25/minute. Most businesses use 200–350.
• If a payment fails and isn't resolved within 7 days, service can be paused until it's caught up.

3Cancelling

• Month-to-month. No long-term contract.
• Either side can cancel with 7 days' written notice (a text or email counts). No cancellation fee. The current month isn't refunded.
• Your phone number is always yours — nothing to hand back.

4What Margin is not

• Margin doesn't guarantee a specific number of calls, bookings, or revenue.
• It's not an emergency dispatch service — emergencies are flagged and relayed to you, and responding is up to you.
• It can occasionally mishear; recordings and transcripts are available so you can verify critical details like addresses and times.

5Your data

• Call recordings and transcripts are used only to run and improve your service, and are available to you on request.
• Your customer data is never sold or shared with third parties.
• On cancellation, your customer data is deleted on written request.

6The fine print

• Total liability is limited to the fees you paid in the prior month. Margin isn't liable for indirect damages, lost profits, or outages caused by phone carriers or third-party services.
• Governed by Florida law; disputes are handled in Manatee County, Florida, after a 30-day good-faith effort to resolve them directly.
• You're responsible for texting consent and A2P registration details for your business, and for your own compliance with the laws that apply to it.